Friday 30 March 2012

NEWS FROM STYLFILE

Lord Sugar’s Apprentice Tom Pellereau gives nails the ‘S’ factor

Tom Pellereau, winner of The Apprentice 2011, has launched his first and highly anticipated product in the UK, backed by Lord Sugar. The Stylfile collection, a range of nail files designed with a unique curved shape that follows the natural shape of the nail, is the first creation from inventor Tom, and will be available in Sainsbury’s nationwide from Sunday 18th March.

Tom is the first Apprentice to have won the inaugural prize of going into business with Lord Sugar with a £250,000 investment from the esteemed businessman. Since winning the coveted title of The Apprentice last year, Tom has been focused on developing and perfecting the Stylfile collection, and together with Lord Sugar’s guidance and advice, has created the first range to go to market.

The Stylfile collection comprises of three different products all designed to create a simple and straightforward filing experience. The S-file, S-buffer and emergency S-file all feature the unique curved design that allows for easier filing and creates a smoother, curved finish.

Tom says, “Since the Apprentice final I’ve been working night and day to create the Stylfile collection. I have a real passion for inventing and the opportunity to make a business out of my passion and build a successful company with someone of Lord Sugar’s stature is incredibly exciting. Seeing it on shelf is a dream come true and I look forward to developing further ideas with Lord Sugar’s investment.”

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Notes to Editors

The range will be available at selected Sainsbury’s stores from 18th March 2012, Sally Beauty from 9th April, Lloyds Pharmacy from mid April, Amazon from April, Boots from 7th May and local Pharmacies from mid April. Check www.stylfile.com for your nearest stockist

S-file RRP £4.49

S-buffer RRP £4.99

Emergency file RRP £4.49

For more information on the range please contact Mollysleigh@frankpr.it or Sophiekay@frankpr.it or call 02076936999

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