NEWS FROM SARENZA

"High heels and snow have never been a good combination for fashionista’s but today’s weather has caused the ultimate fashion hazard"

Train delays to Paris have seen 30 British fashionistas delayed at Kings Cross as they were making their way to Paris for the annual London vs Paris Sarenza high heeled race. The Paris event has been delayed by an hour as they eagerly await the arrival of the British entrants who have been making the most of the delay by training in their heels up and down the concourse at Kings Cross’

Once More Unto the Breach, Dear High Heel Fans!
Sarenza Announces the UK Teams Selected for the High Heel Race Final 2010
on December 3rd in Paris

Online shoe retailer Sarenza.co.uk is thrilled to announce that they have now selected 16 teams from the UK to compete against the French in the grand final of the High Heel Race 2010 on December 3rd at the Piscine Molitor, a trendy location in the heart of Paris.

The Sarenza High Heel Race is revered in France, taking place annually with hotly disputed heats across the country. The race then culminates in a star studded final in Paris. This year, to celebrate the launch of Sarenza.co.uk, the battle will be international, with 16 French teams facing 16 English teams.
Sarenza have thrown down the gauntlet to the British Fashion pack by inviting them to get hot on their heels, and show their French rivals that the Brits can not only out-dress them, but can out-run them too! With the fastest timed at the London Heats clocked at 6.13 seconds, the finals are sure to be closely fought and action packed.
The 16 teams from the UK are all vying for the grand prize of £2,500 worth of shoes and the title of ultimate High Heel Sprint Team 2010! Amongst our 16 UK teams, there are a lot of dedicated fashionistas and shoe lovers ready to give up everything to represent their nation and fly the flag for England in France!

Click here to see last year’s video!

Sarenza cares about all the shoe addicts out there, so until December 3rd, they are also offering supporters of the selected teams the chance to win £2,500 worth of Sarenza vouchers on www.highheelrace.co.uk.
Watch this space for more news of the fastest and most fashionable Anglo-French battle since Henry V stepped stylishly onto the field of Agincourt!

- ENDS -

For more information or imagery please contact the Sarenza Press Office at Frank PR on sarenza@frankpr.it 02076936999

Follow Sarenza on Twitter - @SarenzaUK
Follow Sarenza on Facebook – Sarenza.co.uk

About Sarenza :


- Has generated a turnover of 40 Million Euros in 2009
- Achieved over 100% growth of the turnover in the first 8 months of 2010 (compared to 2009)
- Has between 2 and 4 million unique visitors per month (source: Nielsen NetRatings Mediametrie)
- Thousands of pairs sold per day
- Sold 1 million pairs of shoes in 2010 to date, and foreseen to sell 1 million in 2010 !

NEWS FROM BEAT BULLYING

Never Again

We know that bullying can have devastating consequences, and over the last five years over 100 children and young people have taken their own lives to escape the pain and humiliation of severe bullying. This is why Beatbullying has joined forces with News of the World to say ‘Never Again’ to bullying and child suicide.

It only costs £2.79 for us to respond to a child that has been bullied. Donate Now and say Never Again.

Together we can keep our children safe and free from bullying, violence and harassment.

NEWS FROM THE BODY SHOP

Boris Joins The Fight Against HIV and Backs The Body Shop® World AIDS Day Exhibition

London Mayor Boris Johnson today opened The Body Shop® ‘Be An Activist. Join the fight against HIV’ City Hall exhibition featuring portraits of HIV and AIDS activists taken by legendary British photographer Rankin. The exhibition, which is now open to members of the public* until Friday 10th December on the lower ground floor of City Hall, marks the launch of an international campaign by The Body Shop in partnership with UN AIDS for World AIDS Day (1st December).

Launching the exhibition, the Mayor said today: 'HIV continues to have a major impact on the lives of Londoners and this exhibition shows it can affect anyone. It is our duty to keep HIV on the agenda, but I urge everyone to take personal responsibility to protect yourself and others against the condition. Whether directly affected or not, let's stand shoulder to shoulder, show our support and challenge the stigma.'

The exhibition has brought together a group of individuals, including world-renowned singer and activist Annie Lennox, each with a personal story in relation to HIV and AIDS. HIV knows no boundaries and this campaign serves as a timely reminder that being an activist means many different things – from taking to a podium and speaking out, to wearing the red ribbon on World AIDS Day this Wednesday and supporting the fight against HIV.

The ‘Be An Activist’ campaign visuals herald a new take on the iconic red ribbon design, with a stencil logo designed by The Body Shop in-house creative team, now used in partnership with
UN AIDS. With nearly 30 years of a world with AIDS, The Body Shop and UN AIDS hope the fresh, new look of the red ribbon will help inspire the public and re-energize the movement to stand in solidarity with the more than 30 million people living with HIV worldwide.

Speaking about the exhibition, Scottish photographer Rankin said, “I try to give something back, and the only way I know how to do this, is through photographs. This HIV campaign is very important to me, and I hope that the images will help influence attitudes”.

The Body Shop International Campaigns Director, Chris Davis said, “The ‘Be An Activist’ campaign is to inform, advise and most importantly inspire activists old and new, to join our call for change. We are proud to work with UN AIDS, Rankin and Annie Lennox, as well as a range of inspirational individuals, each with their own story to tell and all lending their support to this international campaign. Even today, decades after the epidemic first came to light, for many it is challenging to speak out on this issue, as sadly there remains a stigma attached to this disease.

The Body Shop has a long history of campaigning and awareness raising on HIV, yet this campaign moves with the times, encouraging all of us take responsibility for our actions, to support those affected and wear the red ribbon which is available in all our stores.”

The Body Shop ‘Be An Activist’ exhibition opens from today at City Hall, with the iconic photographs also featuring in The Body Shop store windows up and down the country throughout December.

- Ends -
For more information please contact bodyshop@frankpr.it or call 020 7693 6999

Notes to editors:

The Body Shop® ‘Be An Activist’ City Hall exhibition will be open from 29th November - 10th December 2010. Admission free.
Red Ribbons are available at The Body Shop® stores across the world. In the UK, all proceeds from each red ribbon pin badge (£1.00 RRP) sold will be donated between two HIV/AIDS charities* - the SING Campaign founded by Annie Lennox to raise awareness and funding for those on the frontline of HIV in South Africa and Body & Soul, a UK grassroots charity providing support to children, young people and families living with or closely affected by HIV.
*The donation will be split equally between the SING campaign and Body & Soul.

SING Campaign, Registered Charity Number 1114795 www.annielennoxsing.com
Body & Soul, Registered Charity Number 1060062 www.bodyandsoulcharity.org

UNAIDS does not endorse any products, goods, or services

NEWS FROM CROWN PAINT

Pop Goes the Easel

Think you can out rock Ronson, mix and mash up better than Annie Mac, or cause Tinie Tempah to Pass Out? If so, we want to hear from you right now!

At Crown Paints we’re passionate about creativity and we know the country harbours so much untapped potential; you’re a talented bunch and now we want to hear what your creativity actually sounds like.

We’re launching a major new competition to find the next big musical thing: a nationwide search that will offer one undiscovered artist a once in a lifetime chance to provide the soundtrack for Crown’s new ‘it’s not just paint, it’s personal’ TV ad.

Working with top music blog www.anewbandaday.com we’ll be unearthing the hottest new sounds from the music world to find someone brilliant to work with – earning them the type of national exposure money can’t buy.

So here’s the deal – we get a great new sound for our TV ad and you get the chance to show the world what you can really do. Bands, solo artists, producers and DJs can all apply for their chance to provide their very own original music to enhance our innovative ‘it’s not just paint, it’s personal’ TV campaign.

We want a track that’s personal to you and one that reflects Crown Paint’s unique approach – something that’s individual, energetic and packed with personality and feeling. The winner will go on to enjoy an all-expenses-paid session to record your song at Salford’s prestigious Blueprint Studios – home to artists including Elbow, Gorillaz and Mark Ronson – as well as a digital release on iTunes to coincide with the TV ad’s launch.

Finalists will be introduced to some of the music industry’s most sought after experts too – including legendary ‘bandmaker’ James Endeacott – the man who signed The Strokes and The Libertines.

So if you’re looking for national exposure, want to stamp your mark on the musical landscape, and fancy a session in a top recording studio – this could just be your first real break and the gig you’ve been waiting for.

Taking part is simple; all we require is your track (in MP3 format), your email address and some background about you as an artist, which can be emailed to crownpaintsmusic@gmail.com. Alternatively, you can upload your track and details to our Sound Cloud here www.soundcloud.com/crownpaintsmusic

The competition closes on 27th November 2010. For full terms and conditions please visit http://www.whatispersonaltoyou.com/Default.aspx

Ends

www.crownpaint.co.uk
www.blog.crownpaint.co.uk
For further information and photography, please contact the
Crown Paint Press Office at Frank PR
Tel: 020 7693 6999 email: crownpaint@frankpr.it

NEWS FROM CAMDEN HIGH STREET

Camden’s Car-Free Christmas Party with Katy B and Diagram of the Heart

Katy B, Diagram Of The Heart and hot new bands perform as Camden High Street closes its roads to turn on the Christmas lights

Sunday 21st November will see Camden Town turn on its Christmas lights with top UK artists Katy B and Diagram Of The Heart at a street event full of live music and unique entertainment. From 10am, Camden High Street will be closed to traffic to allow visitors to experience what Camden has to offer in a car-free, pedestrian-friendly environment. The day will finish with a performance from Katy B, who’s new single is aptly titled ‘Lights on’, followed by the Christmas light switch-on.

Famous Camden residents MTV, the Roundhouse and Lock Tavern have all teamed up with Camden Town Unlimited and Camden Council to host the exciting one-day event. There will be entertainment from loads of bands including Greece’s answer to Lady Gaga - Ilia Darlin, Victoria and Jacob, Goodluck Jonathan, Oh! Gunquit!, Rum Shebeen and top Brit act Diagram of the Heart, before MTV’s headline act Katy B performs. Camden’s Mayor; Councillor Jonathan Simpson and his Mayoress; larger than life comedienne Amy Lamé will then turn on the Christmas lights alongside Katy B. As well as musical entertainment, all of Camden’s 1,000 market stalls will be open, providing the perfect opportunity for visitors to do their Christmas shopping and find genuinely unique and different gifts away from the hustle and bustle of Oxford Street.

Activities will be happening from 11-4:30pm on Sunday 21st November, with Katy B performing between 3:50-4:15pm and the lights will be turned on at 4:25pm.

For more information including interviews with Katy B or Diagram Of The Heart please contact Frank PR on 0207 693 6999

Notes to editors:
Camden High Street will be temporarily closed north of Camden Town tube station on 21 November from 10am and will re-open at 6pm

NEWS FROM BLACKBERRY AND BILL AMBERG

BILL AMBERG DESIGNS EXCLUSIVE LIMITED EDITION BLACKBERRY® BOLD 9780 SMARTPHONES FOR SELFRIDGES
Exclusive run of 60 special edition handsets released to celebrate the launch of the BlackBerry Bold 9780

Esteemed leather goods designer Bill Amberg has created a series of exclusive limited edition BlackBerry® Bold™ 9780 back plates and matching cases exclusively for Selfridges to celebrate the launch of the latest edition to the iconic BlackBerry Bold series of smartphones.

The leather cases and backplates, a first for BlackBerry, have been designed in six different colour ways; yellow on black, orange on black, red on black, pink on white, blue on white and green on white, with only ten numbered editions of each design available. The collection will be available exclusively at the London department store from December 1st 2010.

Made by European craftsmen to the British designer’s exacting specifications, each case and backplate has been carefully tanned, coloured and polished to achieve the final lacquered finish. Each case has also undergone an intricate moulding process to achieve the unique curved shape.

Talking about the exclusive designs, Bill Amberg said, “I am excited to be working with BlackBerry on this exclusive run for Selfridges that celebrates the launch of the new Bold 9780. Quality products like this are crying out for something complementary on a functional and stylistic level, which is both beautiful and unique.”

The BlackBerry Bold 9780 offers premium iconic styling with advanced communications and multimedia features. It is the first BlackBerry Bold smartphone to come with the new BlackBerry 6 operating system with a fresh, approachable and engaging experience that’s powerful and easy to use.

BlackBerry 6 includes the best ever BlackBerry browser, expanded messaging capabilities with intuitive features to simplify the management of social networking and RSS feeds (Social Feeds), and provides integrated access to BBM (BlackBerry Messenger), Facebook, Twitter, MySpace and various instant messaging applications. Its enhanced multimedia experience rivals the best in the industry and includes a dedicated YouTube app and Podcasts app. A universal search feature allows users to quickly find content on the smartphone, as well as extend the search to the Internet or to discover applications on BlackBerry App World, which is included and now supports credit card payments.

The BlackBerry 9780 smartphone in collaboration with Bill Amberg – individually numbered from one to ten - will go on sale at Selfridges’ flagship London store priced at £1,000. Each exclusive set will contain a BlackBerry Bold 9780 and leather backplate and case.

- Ends -

For further information on BlackBerry or Bill Amberg, or any additional images, please contact blackberry@frankpr.it or 0207 693 6999.

NEWS FROM BEATBULLYING

OVER THREE QUARTERS OF A MILLION PEOPLE JOIN BEATBULLYING FOR THE BIG MARCH – WORLD’S FIRST ONLINE PROTEST FOR CHILDREN’S RIGHTS
DIGNITARIES, CELEBRITIES AND WORLD LEADERS JOIN BEATBULLYING TO URGE GOVERNMENT TO HELP PROTECT YOUNG VICTIMS OF BULLYING, HARRASSMENT AND ABUSE

Monday, 15th November – Beatbullying marks the start of Anti-Bullying Week with The Big March: the world’s first virtual protest march for children’s rights.
Digital campaigning history will be made today at 8am when the first virtual demonstrators cross the Beatbullying website. Protesters including Archbishop Desmond Tutu, key figures from the private, charity and public sectors, celebrities and teachers and over a hundred parliamentarians will march alongside tens of thousands of children and young people who have had enough of being bullied, harassed, intimidated, beaten up and violated.

An off line Deputation with children and the families of the victims of bullying will then take place with the Deputy Prime Minster Nick Clegg on Wednesday 17th November.

Throughout the day on Monday 15th, avatars of the marchers (who can be viewed on http://www.youtube.com/watch?v=8UL-eEtXjJs) will make their way across over sixty partner websites, including MSN, Action for Children, NetMums, MTV, the Office of the Children’s Commissioner and AOL in the first digital connected takeover of its kind. Other supporters of the March include Google, Facebook, Stardoll, the Metropolitan Police and TES (Times Educational Supplement). Many partners have pitched virtual *tents* housing information and support on The Big March’s website www.beatbullying.org/bigmarch.

The petition being delivered to the Deputy Prime Minister calls for Government ‘to take immediate action to protect children and young people from the bullying, violence and harassment of young people, by young people'. Beatbullying is also calling for an inter-departmental Anti-Bullying Review to be established, and for new legislation to be introduced where appropriate, in the form of a School Safety Bill and a Cyber Bullying Act to protect children (and teachers) while they are at school or online. Beatbullying believes that it should be explicitly against the law to bully, abuse or harass a pupil or teacher in or around school, or online, via mobile phones or other digital technologies.

The marchers will be joined by stars of the entertainment and sports world, including Aston Merrygold, Alesha Dixon, Freddie Flintoff and Lee Westwood, as well as Pixie Lott who last week donated her exclusive track ‘Get Weak’ as the official Big March anthem.

Emma-Jane Cross, Chief Executive of Beatbullying, commented:

“Today, hundreds of thousands of people are sending a loud and clear message to Government. Beatbullying has been overwhelmed by the support we have had in the past two months for our Big March campaign – over three quarter of a million people are supporting our campaign, which must clearly demonstrate to Government the imperative need to act now to protect some of our most vulnerable children and young people.

“Six months ago the Coalition Programme for Government clearly expressed the Government’s intention to tackle the bullying which is so widespread and insidious across both UK schools and the internet – a commitment which we at Beatbullying welcomed. Sadly what we continue to see instead are headlines after headlines of children taking their own live because of the barrage of bullying they are experiencing both on and offline. This can be stopped. £2.79 pays for Beatbullying to respond to a child that comes to cybermentors.org.uk.org, our unique peer to peer mentoring site, because they are being bullied - last year alone there were over 715,000 requests for help.

“As many as 30% of children have been bullied in the last year, a shocking statistic which the Government needs to redress, and galvanize all strands of society, including its leaders, to take action. How can we build on a Big Society if we as a nation are not doing all we can to protect our most vulnerable – our children and young people?

“Our research further shows that almost three quarters of children feel unsafe at school and a shocking 17% of under-14s would even be prepared to carry a weapon in order to protect themselves. These statistics highlight the urgent need for an Anti-Bullying Review. This would see representatives from Government, universities, charities, working with parents, schools and young victims of bullying, to develop a cross-departmental strategy and implementing long-term solutions to bullying, including but not limited to the potential introduction of legislation in the form of a Schools’ Safety Bill and Cyber Bullying Act.

Robert and Tracy Mullaney, parents of bullied teenager Tom, who took his own life in May following online bullying, added:

“Tragically, our son Tom took his own life in May of this year, following what we believe was one isolated incident of cyber bullying. This goes to demonstrate just how vicious and harmful an act cyber bullying is.

“Given just how devastating and far-reaching the consequences are, it must be made a crime and serious thought must be given, in the form of the proposed Review, to tackling bullying and ensuring that deaths such as Tom’s are avoided in the future. In this way, hopefully other young people and their families can be spared the senseless pain we have experienced over the last six months and join us in The Big March to make sure this never happens again.”

To march alongside The Big March supporters, log on to
www.beatbullying.org/bigmarch

To find out more about The Big March, you can view a short film at http://www.youtube.com/watch?v=wcnTNTlPbNY

Any young person experiencing bullying or who just needs someone to talk to is urged to visit www.cybermentors.org.uk.
For more information, interviews with a Beatbullying spokesperson or further statistics please contact:
Frank PR beatbullying@frankpr.it | 0207 693 6999

-ENDS-

NOTES TO EDITORS

Beatbullying is the UK's leading bullying prevention charity, creating a world where bullying, violence and harassment are unacceptable.
Beatbullying empowers people to understand, recognise, and say no to bullying, violence and harassment by giving them the tools to transform their lives and the lives of their peers. Working with families, schools, and communities to understand the problem, campaign for change and provide a sustainable efficient and proven solution.

CyberMentors.org.uk is a safe, social networking site providing information and support for young people being bullied or cyber bullied. Young people, aged 11-25, are trained as CyberMentors, in schools and online, so that they can offer support to their peers. Encapsulated by cutting-edge technology, it is a safe website where young people can turn to other young people for help and advice. CyberMentors are also supported by trained counsellors, available online if needed. CyberMentors is a Beatbullying project.
Beatbullying has gained significant recognition for its anti-bullying work in schools and communities across the UK, working with more than 1.6 million children and young people since its launch in 1999. For more information go to www.beatbulyling.org and www.cybermentors.org

About The Big March
The Big March Anti-Bullying Review, Beatbullying is proposing will be made up of Government representatives, university and charity delegates, young victims of bullying, parents and children, and will report its recommendations back to Government as part of 2011’s Big March. It is hoped that the review will investigate the best means of tackling bullying, violence and harassment against children.
Beatbullying believes, subject to the review’s findings, that Government may need to introduce legislation in order to tackle bullying and for children to be given the freedom to live a life free from bullying, violence and harassment.
It should be explicitly against the law to hurt, harass or bully children in schools online. This is what Beatbullying refers to a Schools Safety Bill and a cyber bullying law. These laws would give children protections from bullying and a refuge in the law but also empower head teachers and parents to take swift and decisive action, knowing the law is on their side.
Big March partners include: -
Google, Office of the Children's Commissioner, The Sun, Facebook, Children England, Battlefront, Stardoll, Action for Children, M&C Saatchi, Habbo, Raceonline2012, MediaCom, JLS Official, Girlguiding UK, MTV, YouTube, Demos, CITV, AOL Eleven, National Union of Students, Frank PR, Barry M, Hansard, JazzyMedia, Orange, Young Minds, MyBliss, Orange Rockcorps, Chance UK, First News, Bin Weevils, St Catherine's, Real Radio, Piczo, Communication Trust, Fun Kids Radio, VizWoz, Metropolitan Police, News of the World, Arnoldklp, Red Thread, Children and Young People Now, TOTAL Little Learners, Charlton Manor School, ClearChannel, Robinsons Fruit Shoot, National Autistic Society, Primesight, Pom Bear, King Alfred School, Netmums, Horbury School, SwapIt, Sam Whit CyberMentors, Bridgepoint, Essex Police, Mumsnet, Prince's Trust, DBG, TES, NEN, Princess Royal Trust for Carers, UK Youth Parliament, WarChild, ParentDish, LEAP, Kids First Trust, ASOS, MSN, New College, beat, GlobWorld, Dubit Limited, Pearson Assessment, Nominet Trust, The Mother’s Union, e-Skills UK.

NEWS FROM BOUNTY CELEBRITY MUM OF THE YEAR

HOLLY’S DOUBLE CELEBRATION
Holly Willoughby Crowned Winner of Bounty Celebrity Mum of the Year 2010
As Sunshine Holiday Costs Coleen the Crown


London (November 4, 2010) In the same week that glowing This Morning presenter, Holly Willoughby announced she was expecting her second baby, she has today been awarded the coveted crown of Bounty Celebrity Mum of the Year by the British public.

In a twist of fate Coleen Rooney, who had held the number one spot for most of the voting, was knocked of the top by Holly in the final days. Coleen’s recent luxury holiday to Dubai without baby Kai by her side led to a sudden drop in Coleen’s popularity leaving real mums unable to relate to her lifestyle.

Dannii Minogue was the other seriously close contender in this year’s contest. Only three months into motherhood, Dannii has shown the nation her maternal instinct mentoring her brood of X Factor boys and proudly sharing the first picture of her son Ethan on twitter rather than in a glamorous magazine shoot.

Mum to one year old Harry, Holly beat these famous mums to the crown after another fantastic year. The loveable, giggly and down-to-earth mum has clearly won a place in the nation’s hearts with millions of Brits tuning in daily to see her sunny and warm nature gracefully tackle even the trickiest of topics alongside silver fox Phillip Schofield.

With a record 32,000 votes, this year’s award was the most hotly contested to date. Holly also faced stiff competition from Bernie Nolan, who has faced a tough year after being diagnosed with breast cancer. Bookie’s favourite, Samantha Cameron, also couldn’t compete with Holly’s public support and came in at fourth place.


Despite causing controversy by being nominated to the shortlist and winning Celebrity Mum in 2005, not even Kerry Katona’s dramatic reinvention could regain the public’s support.

Faye Mingo, Parenting Spokesperson for Bounty.com said, “We are overjoyed that Holly has won. Holly is a great example of being a working mother and having it all! Holly’s career is going from strength to strength, from her clothing range to presenting yet she still maintains balance in her family life. This really is a week for celebration for Holly as she announces her second pregnancy - congratulations from all of us at Bounty!”

The top ten celebrity mums are as follows:
1. Holly Willoughby
2. Dannii Minogue
3. Bernie Nolan
4. Samantha Cameron
5. Davina McCall
6. Coleen Rooney
7. Jools Oliver
8. Myleene Klass
9. Tess Daly
10. Charlotte Church
-Ends-

For further information on the award or images please contact the team on 020 7693 6999 or email: celebritymum2009@frankpr.it
Editors’ notes
• Bounty (www.bounty.com) is the UK’s favourite parenting club, providing information, support and products for young families throughout the four key-life stages: pre-birth, birth, toddlers and pre-school.
• With 2.5 million members and over 50,000 new members joining every month, Bounty has approximately 96% market coverage of the estimated 800,000 annual births in the UK.
• www.bounty.com is the UK’s favourite parenting website and the largest online meeting point for mums in the UK with over 12 million impressions each month, 750,000 opted-in members and a further 28,000 new members joining each month

NEWS FROM CELEBRITY MUM OF THE YEAR

HOLLY’S DOUBLE CELEBRATION
Holly Willoughby Crowned Winner of Bounty Celebrity Mum of the Year 2010
As Sunshine Holiday Costs Coleen the Crown


London (November 4, 2010) In the same week that glowing This Morning presenter, Holly Willoughby announced she was expecting her second baby, she has today been awarded the coveted crown of Bounty Celebrity Mum of the Year by the British public.

In a twist of fate Coleen Rooney, who had held the number one spot for most of the voting, was knocked of the top by Holly in the final days. Coleen’s recent luxury holiday to Dubai without baby Kai by her side led to a sudden drop in Coleen’s popularity leaving real mums unable to relate to her lifestyle.

Dannii Minogue was the other seriously close contender in this year’s contest. Only three months into motherhood, Dannii has shown the nation her maternal instinct mentoring her brood of X Factor boys and proudly sharing the first picture of her son Ethan on twitter rather than in a glamorous magazine shoot.

Mum to one year old Harry, Holly beat these famous mums to the crown after another fantastic year. The loveable, giggly and down-to-earth mum has clearly won a place in the nation’s hearts with millions of Brits tuning in daily to see her sunny and warm nature gracefully tackle even the trickiest of topics alongside silver fox Phillip Schofield.

With a record 32,000 votes, this year’s award was the most hotly contested to date. Holly also faced stiff competition from Bernie Nolan, who has faced a tough year after being diagnosed with breast cancer. Bookie’s favourite, Samantha Cameron, also couldn’t compete with Holly’s public support and came in at fourth place.


Despite causing controversy by being nominated to the shortlist and winning Celebrity Mum in 2005, not even Kerry Katona’s dramatic reinvention could regain the public’s support.

Faye Mingo, Parenting Spokesperson for Bounty.com said, “We are overjoyed that Holly has won. Holly is a great example of being a working mother and having it all! Holly’s career is going from strength to strength, from her clothing range to presenting yet she still maintains balance in her family life. This really is a week for celebration for Holly as she announces her second pregnancy - congratulations from all of us at Bounty!”

The top ten celebrity mums are as follows:
1. Holly Willoughby
2. Danniii Minogue
3. Bernie Nolan
4. Samantha Cameron
5. Davina McCall
6. Coleen Rooney
7. Jools Oliver
8. Myleene Klass
9. Tess Daly
10. Charlotte Church
-Ends-

For further information on the award or images please contact the team on 020 7693 6999 or email: celebritymum2009@frankpr.it
Editors’ notes
• Bounty (www.bounty.com) is the UK’s favourite parenting club, providing information, support and products for young families throughout the four key-life stages: pre-birth, birth, toddlers and pre-school.
• With 2.5 million members and over 50,000 new members joining every month, Bounty has approximately 96% market coverage of the estimated 800,000 annual births in the UK.
• www.bounty.com is the UK’s favourite parenting website and the largest online meeting point for mums in the UK with over 12 million impressions each month, 750,000 opted-in members and a further 28,000 new members joining each month

NEWS FROM KIT KAT

The Saturdays go Sense-sationally Pink for Breast Cancer Campaign

Pop sensations The Saturdays are tying up with KIT KAT® Senses to host a one-off intimate gig later this year to raise money for Breast Cancer Campaign.

The KIT KAT® Senses ‘Concert for a Cure’ is due to take place in the capital in December 2010 and will see the gorgeous girl band supported by up and coming new talent Daisy Dares You and Lauren Pritchard.

There are just 200 tickets up for grabs for this exclusive event, available via promotional KIT KAT® Senses Caramel Cream bars, featuring a pink ribbon. Each promotional bar has a unique code inside it and to be in the chance of winning you need to simply log on to www.facebook.com/kitkatuk and activate your code before 13th November 2010. Every time someone activates their code, an additional 10p will be donated to Breast Cancer Campaign by KIT KAT ® Senses.

Mollie King from The Saturdays says: ‘This is a fantastic event to be involved in and we hope that lots of people will be inspired to help donate money to such an important cause.’

A Nestlé spokesperson says: ‘We are honoured to be able to team up with Breast Cancer Campaign for this exclusive concert and we’re delighted to have such great artists on board to help us raise as much money as we can for the charity.’

Liz Monks from Breast Cancer Campaign says, ‘This is a fantastic new way to raise awareness and money for the cause. We hope that this concert will encourage people to donate money which will enable us to fund research into diagnosis, treatment, prevention and cure.’

Each pink KIT KAT® Senses Caramel Cream bar is worth a 10p donation and KIT KAT® Senses have pledged to raise a minimum of £100,000 for Breast Cancer Campaign. For every person who shows their support by activating their donation online, KIT KAT® Senses will donate an additional 10p per bar to the charity.

Ends
For further information please contact Lisa Rebak or Danielle Carter at Frank PR
on 0207 693 6999 or email kitkat@frankpr.it



About Kit Kat:
• With 165 calories, KIT KAT® SENSES™ has been hugely successful in attracting female consumers and has delivered incremental sales to both the KIT KAT® brand and the snacking category.
• KIT KAT® is the UK’s number 1 biscuit brand
• Total KIT KAT® brand grew 10% in 2007, as more and more consumers enjoyed a KIT KAT® break
• 37 KIT KAT® bars are eaten EVERY second!
• Four Finger KIT KAT® is designed for the classic 15 minute coffee break, two finger KIT KAT® for a family break and CHUNKY for a break on the go
• KIT KAT® was created in 1935 under the brand name “Rowntree’s Chocolate Crisp”. It changed to KIT KAT® in 1937
SOURCE – Nestle

About Breast Cancer Campaign:
• Breast Cancer Campaign aims to beat breast cancer by funding innovative world-class research to understand how breast cancer develops, leading to improved diagnosis, treatment, prevention and cure
• Currently it supports 106 research projects, worth over £16.3 million, in 40 centres of excellence across the UK and Ireland
• Breast cancer is the most common cancer in the UK and accounts for nearly one in three of all cancers in women
• In the UK, nearly 46,000 new cases of breast cancer are diagnosed each year - that’s 125 a day
• Visit www.breastcancercampaign.org
• Read Chief Executive Pamela Goldberg’s blog http://pamelagoldbergblog.blogspot.com/

About the partnership:
• Breast Cancer Campaign is working with Nestlé UK and its Kit Kat Senses brand to raise a minimum of £100,000 for breast cancer research and awareness of the disease. In addition, each time a unique code, found on special promotional bars, is registered online, Campaign will receive a 10p donation.
• The partnership will be launched in September 2010 with the main focus of promotional activity around October to coincide with Breast Cancer Awareness Month.
• More information can be found at www.facebook.com/kitkatuk

Terms and Conditions
Open to UK, IoM, CI & ROI residents aged 16 and over. Final closing date for entry of codes is 13.11,10. See www.facebook.com/kitkatuk for full details.

NEWS FROM PREMIER INN

SAY “I DO” TO THE BIG DAY WITHOUT THE BIG BUDGET
UK biggest budget hotel chain launches wedding package for just £199

You’ve heard of the 99p wedding dress and £100 reception? Now a hotel chain is launching a credit crunch busting £199 wedding package to give couples an affordable wedding and honeymoon.

With the average wedding now costing a staggering £21,000 , Brits could be mistaken for thinking that their big day needs a big budget to go with a bang. The UK’s biggest budget hotel chain Premier Inn is launching a wedding package for just £199, giving brides and grooms a day to remember – without the hefty price tag.

The great value £199 deal from Premier Inn is a limited offer for couples who are strapped for cash but want a special and affordable wedding day.

The wedding package is being offered at five Premier Inn locations across the UK and will include:
• Wedding outfits for the couple (suit/dress)
• Confetti for guests
• A buffet reception for up to 20 guests
• Wedding cake
• A Premier Inn Honeymoon – two night’s stay for the couple including dinner, bed and breakfast, rose petals for the bed, sparkling wine, strawberries and chocolates, spa hamper and nightwear
• Best man’s speech template

Premier Inn spokesperson Steve Conway says, “A wedding day doesn’t need to cost a fortune for it to be special. We hope that our bargain wedding package will help couples to have an enjoyable, romantic, stress-free day and a honeymoon that won’t break the bank.”

Newly engaged couple Lee and Kelly from London say they are really interested in the wedding package.

Kelly says “I was so excited when we got engaged but when I realised what the costs attached to paying for our dream day would be I really started to worry, we are definitely going to consider this offer.”

-ends-
For further information, please contact Lisa Rebak or Hannah Calder-Bundy
at Frank PR on 0207 693 6999 or email premierinn@frankpr.it

You and Your Wedding magazine survey, February 2010
Sheffield/Barnsley Premier Inn, Maple Road, Tankersley, Barnsley, South Yorkshire, S75 3DL; Swansea North Premier Inn, Upper Forest Way, Swansea Enterprise Park, Morriston, Swansea, SA6 8WB; Wigan (N6, J25) Premier Inn, Warrington Road, Wigan, Lancashire, WN3 6XB; Coventry (M6, Jct 2) Premier Inn, Cross Point Business Park, Gielgud Way, Coventry; Newcastle (Metro Centre) Premier Inn, Derwent Haugh Road, Swalwell, Gateshead NE16 3BL


Terms and conditions for Premier Inn Wedding Package
1. The offer is available on a strictly first-come, first-served basis to couples wishing to be married between 1 November 2010 and 23 December 2010
2. The offer is only available to UK-resident couples aged 18 years and over
3. The Premier Inn wedding package must be requested at least 21 days in advance of the wedding date and requests can only be made online via enquiry@premierinn.com
4. When making a request, the following information must be given:
a. Name
b. Contact telephone number as well as e-mail address
c. Preferred date for booking
d. Preferred site for booking
5. Email notification with a reference number will be sent to you if your request is successful in securing a booking within 48 hours of making your request
6. Following email notification Premier Inn will contact you via telephone to book your package, we will require credit card or debit card details to secure your booking. This offer is non-refundable and bookings are not amendable
7. Evidence of engagement and intention to marry must given in order to be eligible for the wedding package offer. Payment for the wedding license will be accepted as evidence.
8. The wedding package is only available at 5 selected Premier Inn hotels, on selected dates and subject to availability, with two packages available only at each of the 5 hotels: Sheffield/Barnsley Premier Inn, Maple Road, Tankersley, Barnsley, South Yorkshire, S75 3DL; Swansea North Premier Inn, Upper Forest Way, Swansea Enterprise Park, Morriston, Swansea, SA6 8WB; Wigan (N6, J25) Premier Inn, Warrington Road, Wigan, Lancashire, WN3 6XB; Coventry (M6, Jct 2) Premier Inn, Cross Point Business Park, Gielgud Way, Coventry; Newcastle (Metro Centre) Premier Inn, Derwent Haugh Road, Swalwell, Gateshead NE16 3BL
9. Each wedding package will include the following (or items of equivalent value): Asda wedding dress, Asda groom’s suit, 3x boxes of confetti, Asda Extra Special wedding cake, a buffet reception for up to 20 guests at the on-site Taybarns restaurant (with 1 alcoholic beverage for each guest over the age of 18 only.) The Honeymoon package will include the following (or items of equivalent value): two night’s stay at Premier Inn hotel for two people in a double room; main dinner meal with one glass of wine per person (from the on-site Premier Inn or adjacent Taybarns restaurant) for two people on each of the two nights stayed to value of £50 per meal per night, all-you-can-eat breakfast for two people on each on two mornings (from the on-site Premier Inn or adjacent Taybarns restaurant). Plus, complimentary bottle of Asda sparkling wine, box of Roses chocolates, rose petals for the bed, 300g punnet of Asda strawberries, a hamper of The Sanctuary spa treatments, men’s pyjamas and woman’s nightdress from Primark
10. Wedding package must be used before 23 December 2010
11. Premier Inn has the right to amend or withdraw this package without notice
12. This offer cannot be used in conjunction with any other Premier Inn offers
13. Premier Inn cannot accept responsibility for any error, omission, interruption, deletion, defect, delay in operation or transmission, communications line failure, theft, destruction, alteration of or unauthorized access to submitted enquiries or enquiries lost, damaged or delayed as a result of server functions, technical issues, virus, bugs or other causes outside Premier Inn’s control
14. Premier Inn reserves the right to disqualify any submitted request if it has reasonable grounds to believe such entry may have breached any of these terms and conditions
15. This package is not available to employees of Whitbread Group plc, Premier Inn, Whitbread Restaurants, or Costa brands, or anyone professionally connected with the promotion

NEWS FROM BEATBULLYING

BEATBULLYING RALLIES WORLD LEADING BRANDS AND COMPANIES TO MARCH FOR CHILDREN’S RIGHTS

Brands and companies stand up to be counted in the first ever online demonstration
Leading bullying prevention charity Beatbullying is joining forces with private sector companies, brands, media, charities and celebrities, to hold the world’s first ever virtual march on www.beatbullying.org/bigmarch
The Big March will be a digital first - a truly groundbreaking collaborative campaign hosted entirely online and culminating at No. 10 where marchers will sign a petition asking Government for help to protect kids from bullying, violence and harassment.
Beatbullying is further encouraging Government to set up a Big March Bullying Commission. It is hoped that the commission will investigate how Government, schools, families and communities can reduce incidents of bullying and give children a life free from violence and harassment.
Companies and brands including Google, TOTAL Little Learners, Robinson Fruit Shoot, Barry M, Piczo, Stardoll, Habbo, Pom Bear, Girlguiding UK, Mumsnet and the National Union of Students and the Metropolitan Police have joined forces with charities Action for Children, Chance UK, Raceonline2012.org and Office of the Children’s Commissioner to allow the Big March to make a stand on their websites.
Media brands such as MTV, Facebook, First News, Bliss magazine, News of the World, Real Radio, Jazzy Media, M&C Saatchi and The Sun have also lent their support, with MediaCom working alongside Beatbullying to liaise with global media owners to secure free advertising space and promote the activity worldwide.
To mark the launch of Anti-Bullying Week (Nov 15) The Big March will see avatars of children, parents, teachers and celebrities march across computer screens, via partner websites, to take a stand against bullying, with tens of thousands of parents, kids, teachers and adults expected to participate.
Pivotal to the campaign is the partnerships which Beatbullying has formed with both private sector companies, brands and third sector organizations, marking the first time the media industry has worked collectively with a charity to persuade Government to address children’s rights.
Companies and brands have allowed marchers to walk across their homepages or have taken their commitment a step further and built interactive content areas on The Big March website. These areas take the form of sponsored tents which host a variety of educational and fun activities promoting children’s wellbeing.
Celebrities and opinion formers as diverse as Beatbullying ambassador Aston Merrygold, Freddie Flintoff, Sir Michael Parkinson, CyberMentors president Professor Tanya Byron, Alesha Dixon and top girl band The Saturdays have joined the ranks of corporate and brands to sign the petition to end bullying.
Separately the Big March Bullying Commission Beatbullying is proposing would spend the next 12 months leading up to 2011’s Big March researching how best to tackle bullying, harassment and violence against children. We hope the commission, made up of Government representatives, university and charity delegates, young victims of bullying, parents and children, will report their recommendations back to Government.
Emma-Jane Cross, CEO of Beatbullying, comments:
“It is absolutely vital for charities such as Beatbullying to constantly seek innovative new ways to engage Government, as well as the public.
“The Big March represents a completely new way to campaign in the 21st century, giving vulnerable children a voice and an opportunity to be heard, as well as an initiation into how to campaign for social change.
“The March will culminate at Number 10 where Beatbullying hopes the petition will be presented virtually to Prime Minister David Cameron by children, teachers, celebrities, charity and industry: an inspirational example of all strands of society working together to eradicate bullying once and for all.
“Essential to this campaign is ensuring that the proposed Big March Bullying Commission continues on the good work begun by all the marchers by continuing to research the best way to tackle bullying over the next 12 months, ready to present their findings back to Government.
“This way the Big March’s legacy will truly be felt by children everywhere – hopefully in the form of legislation which explicitly renders bullying, violence and harassment against the law.”
Richard Allan, Facebook’s Director of European Policy, said:

“Facebook is proud to support Beat Bullying’s Big March by donating advertising impressions to help raise awareness of the event to Facebook users over the next two months.”

With more celebrity, corporate and charity partners set to be announced, as well as further components to the activity, the Big March will see people from across industry, showbusiness, media and the third sector stand together with parents, teachers and young people to fight against bullying and champion the wellbeing and rights of children and young people.
Any company interested in partnering with The Big March should get in contact with Beatbullying to join in.
For more information, a map of the March 'route', interviews, quotes, wristbands, or to take part in the Big March, please contact Frank PR on 020 7693 6999

- ENDS -

Notes to Editors:

About Beatbullying & CyberMentors.org.uk
Beatbullying is the UK’s leading bullying prevention charity. Founded in 1999, Beatbullying empowers young people to lead anti-bullying campaigns in their schools and local communities, and builds the capacity of local communities to sustain the work. Beatbullying has directly and indirectly worked with 700,000+ young people over the last seven years, assisting and supporting young people that are being bullied, re-educating and changing the behaviour of young people that bully and preventing bullying in schools and communities across the UK. CyberMentors.org.uk is a safe, social networking site providing information and support for young people being bullied or cyber bullied. Young people, aged 11-25, are trained as CyberMentors, in schools and online, so that they can offer support to their peers. Encapsulated by cutting-edge technology, it is a safe website where young people can turn to other young people for help and advice. CyberMentors are also supported by trained counsellors, available online if needed. CyberMentors is a Beatbullying project.

Big March partners include:

- JLS official homepage
- The Metropolitan Police
- TOTAL Little Learners
- Robinson Fruit Shoot
- Barry M
- Stardoll
- Piczo
- Habbo
- Girlguiding UK
- Pom Bear
- News of the World
- C4 Battlefront
- The Sun newspaper
- Bliss magazine
- First News
- Children & Young People Now
- MediaCom
- Jazzy Media
- M&C Saatchi
- Euro RSCG KLP
- Frank PR
- Google
- Facebook
- MTV
- Action for Children
- Chance UK
- Office of the Children’s Commissioner
- Raceonline2012.org
- Demos
- Hansard
- Mumsnet

The Big March Bullying Commission Beatbullying is proposing will be made up of Government representatives, university and charity delegates, young victims of bullying, parents and children, and will report its recommendations back to Government as part of 2011’s Big March. It is hoped that the commission will investigate the best means of tackling bullying, violence and harassment against children.
Beatbullying believes, subject to the commission’s findings, that legislation is needed in order to tackle bullying and for children to be given the freedom to live a life free from bullying, violence and harassment.
It should be explicitly against the law to hurt, harass or bully children in schools online. This is what Beatbullying refers to a Schools Safety Bill http://www.beatbullying.org/dox/what-we-do/news-of-the-world.html and a cyber bullying law. These laws would give children protections from bullying and a refuge in the law but also empower headteachers and parents to take swift and decisive action, knowing the law is on their side.

NEWS FROM KIT KAT

KIT KAT® is teaming up with Scouting for Girls to offer fans the chance to have a personal, unique gig experience, using augmented reality - the latest technology craze.

Using a promotional KIT KAT® 4 Finger (on shelf from mid August 2010), users will be able to unlock and view a one-off Scouting for Girls performance simply through their webcam.

Augmented reality is a digital technology that enables users to experience a ‘virtual’ 3D live performance - in this case an exclusive music performance.

Lead vocalist for Scouting for Girls, Roy Stride, says ‘We had a lot of fun making the augmented reality gig film and hope our fans enjoy a fun, new way of interacting with our music.’

A KIT KAT® spokesperson says: ‘It’s fantastic to be the first confectionery brand to use augmented reality on-pack and we’re delighted to be able to be a market leader in this arena. Innovation is really important to KIT KAT® and we hope that our consumers enjoy being able to see this one-off performance from Scouting for Girls.’

To view the gig, via a promotional KIT KAT® 4 Finger, log on to www.kitkat.co.uk/musicbreak, enter the VIP page and hold the special logo on the back of the bar up to your webcam and watch as a 3D hologram of a Scouting for Girls gig materialises in front of your very eyes.

Ends

For further information please contact Frank PR
on 0207 693 6999 or email kitkat@frankpr.it

Notes to editors
• KIT KAT® is the UK’s number 1 biscuit brand
• More than one billion KIT KAT® products are eaten every year in the UK
• 33 KIT KAT® bars are eaten EVERY second!
• KIT KAT® was created in 1935 under the brand name “Rowntree’s Chocolate Crisp”. It changed to KIT KAT® in 1937
Source: Nestle and Superbrands

NEWS FROM ALTON TOWERS

Lucky FOURTEEN
Alton Towers Resort renames new rollercoaster after TH13TEEN deemed too unlucky

The Alton Towers Resort has today renamed it newest ride: FOURTEEN. The Resort bowed to public demand after announcing it would close its ultimate rollercoaster TH13TEEN on Friday 13th August because it was deemed too unlucky. However, bosses are so concerned about tempting fate that rather than simply opening the ride, they have rebranded the coaster, calling it FOURTEEN instead.

For one day only the ride will be known as FOURTEEN to appease fans and all signage has been changed. Staff have all been briefed to avoid using the official name of the ride, and will to refer to it as FOURTEEN for 24 hours. During this time fans will also be able to buy limited edition FOURTEEN ride merchandise at the park.

The Resort announced in July that it would be closing TH13TEEN following research which showed that 30 million Brits* are superstitious and that many would refuse to ride on this year’s only Friday 13th. The decision to reverse the closure came after the Resort was inundated with calls and letters from guests protesting the decision and the creation of several ‘Save TH13TEEN’ groups on Facebook.

Morwenna Angove, Sales and Marketing Director at the Alton Towers Resort said, “We understand that many people were disappointed with the decision to close TH13TEEN and so we have found a solution that will hopefully satisfy fans by allowing them to ride, whilst still ensuring that our more superstitous visitors can still enjoy a day at the park.”

Fans can ride FOURTEEN at the Alton Towers Resort on Friday 13th August 2010.

Friday 13th Stats
• 31.6 Million Brits are superstitious
• Glasgow and Norwich are the most superstitious cities in the UK, Manchester and Sheffield are the least
• Women (74%) are more superstitious than men (50%)
• 1 in 10 of the UK population would not go on a rollercoaster on Friday the 13th
• A third of people (32%) change their behaviour on Friday the 13th for fear of bad luck
• Loss of business due to superstition is estimated to cost the US economy $800-900 million every Friday 13th**.
• Friday 13th is a modern superstition, with the first reference appearing in 1869 and is believed to have come about through a combination of fear around both Friday and the number 13***
• It’s actually statistically safer to drive on Friday 13th because people are preventatively more careful or just stay home****


//ENDS//
For more information please contact the Alton Towers Resort PR team on 0207 693 6999 or email altontowers@frankpr.it
The MERLIN ENTERTAINMENTS GROUP is the leading name in location based, family entertainment, which has seen the most successful and dynamic growth of any company in the sector over the last five years. Europe’s number one, and the world’s second largest visitor attraction operator, Merlin has 62 attractions and 6 hotels in 12 countries, across 3 continents. The company aims to deliver memorable and rewarding experiences to its 38.5 million visitors worldwide, through its iconic global and local brands, and the commitment and passion of its managers and more than 14,000 employees. Merlin Entertainments operates the following attractions – SEA LIFE – the world’s No 1 aquarium brand, Madame Tussauds, LEGOLAND, The Merlin Entertainments London Eye, Dungeons, Gardaland, LEGOLAND Discovery Centres, Alton Towers Resort, Warwick Castle, THORPE PARK, Chessington World of Adventures, Heide Park, Underwater Adventures, and Earth Explorer.
Notes to editors:
*The survey was carried out online by Tickbox.net/Opinion Matters between 15th-19th July and used a nationally representative sample of 1,111 UK adults aged 16+.
**Based on Ng, T, Chong, T & Du, X. (2010). The Value of Superstitions. Journal of Economic Psychology, 31, 293-309.
*** http://en.wikipedia.org/wiki/Friday_the_13th
**** According to a report by the Dutch Institute of Statistics, June 2008 as reported by Reuters http://www.reuters.com/article/idUSHER25778420080612

NEWS FROM ROWNTREE'S RANDOMS

Jedward make the world a more ‘random’ place

Taking a break from their Irish tour, X-Factor’s most ‘deadly’ duo, John and Edwards Grimes have today launched the ROWNTREE’S RANDOMS® ‘Foamy Gnome on the Roam’ tour, a summer tour that will see a giant Foamy Gnome hot-air balloon flying around the UK, bringing random events to different locations.

Fresh from the launch of their new album ‘Planet Jedward’, the twins have joined forces with the makers ROWNTREE’S RANDOMS® to inject their unique and energetic ‘randomness’ into the tour, which will see a series of random events hit Brighton, Birmingham and Manchester. Inspired by the success of the limited edition Foamy Gnome which appeared in pack earlier this year, Jedward also launched the bespoke hot air balloon which will travel the length and breadth of the country.

John said; “It’s been a crazy few months for us but launching the ‘Foamy Gnome on the Roam’ tour is by far the most random thing we’ve ever done! We’re massive fans of the sweets and are now desperate for ROWNTREE’S® to consider making our quiffs into one of the hundreds of sweet shapes!” Edward added; “Yeah, sweets shaped like our hair would be awesome! Remember to look out for the Foamy Gnome balloon jet-setting around in the sky in August – you can’t really miss it.”

Adding some extra light-hearted entertainment to the launch, the Dublin-born 18 year-olds have also performed in-front of the camera, recording an online video featuring the Foamy Gnome and other random characters to promote the events.

Louise Barrett, Brand Manager at Nestlé (the maker of ROWNTREE’S®) said, “We’re on a mission to make the world a more random place this summer and thought Jedward would be the perfect ambassadors for that! We can’t wait to see the reaction of the nation when a giant Foamy Gnome hot-air balloon is travelling through the sky and hope our random events will encourage you to let your random side out® this summer!”

With the first of three random events taking place on Brighton seafront this Saturday (14th August), you can keep up to date with all the latest information on the Foamy Gnome and his travels by logging on and joining up to the ROWNTREE’S RANDOMS ® facebook group, http://www.facebook.com/rowntrees.randoms
-Ends-
Contact
For more information, please call Frank PR on 020 7693 6999 or email rowntrees@frankpr.it

Notes to Editors

ROWNTREE’S RANDOMS ®
Available from all good supermarkets and confectioners in 50g bags, with an RRP of 41p
ROWNTREE’S RANDOMS ® join other members of the ROWNTREE’s family including Fruit Pastilles, Fruit Gums, Jelly Tots and Tooty Frooties
The ROWNTREE’S RANDOMS® 195g sharing pack, with an RRP of £1.45 will be available in store from 25th August, featuring 10 new shapes

NEWS FROM ALTON TOWERS

ALTON TOWERS RESORT TO CLOSE NEW RIDE TH13TEEN ON FRIDAY 13th DUE TO BRITS SUPERSTITIOUS WAYS

The Alton Towers Resort has confirmed it will not be running new ride TH13TEEN on Friday 13th August. The decision follows in-depth research which found that over 30 million Brits* consider themselves superstitious and that one in three will change their behaviour on Friday 13th August for fear of bad luck. As a result, the Alton Towers Resort has made the unexpected decision to temporarily close the ride as they fear that a large proportion of visitors will not feel comfortable riding a rollercoaster named after the number 13 on what many feel is the nation’s unluckiest day.

According to the research, which was undertaken in conjunction with superstition expert Professor Bruce Hood from the University of Bristol, a surprising two thirds (64%) of people in the UK are superstitious – with the majority of superstitions based around bad luck. Nine out of ten people admitted to acting on these fears and a quarter (one in four) believe that Friday 13th is unlucky. Such precautions are not as trivial as they may seem, with loss of business due to superstition estimated to cost the US economy $800-900 million every Friday 13th**.

As a result, the Alton Towers Resort has decided to take the controversial step of closing TH13TEEN for the day on Friday 13th August – the first time the theme park has chosen to close a ride. TH13TEEN, which opened in March 2010, is the UK’s first ‘free-fall drop’ coaster and is based on the discovery of an unearthed crypt. Built on an ancient burial site, TH13TEEN takes riders on a gruelling journey through the Dark Forest where they face a battle with the unknown.

According to Professor Hood, the author of “SuperSense: From Superstition to Religion - The Brain Science of Belief,” these findings are not surprising. He said, “There is little evidence that superstitions have declined over the past 10 years and indeed recent studies show they increase in times of economic recession. People don’t like to tempt fate.”

Morwenna Angove, Sales and Marketing Director at the Alton Towers Resort said, “Our research has revealed that Brits are a seriously superstitious bunch and as our latest ride is named after the unluckiest of numbers, we’ve taken the decision to close that ride on Friday 13th to reassure our visitors. The rest of the Alton Towers Resort will, of course, be open for business as usual for braver guests! THI3TEEN may be the most technologically advanced rollercoaster in the UK but guests can still enjoy our other famous rides such as Nemesis and Oblivion, as well as our fun family attractions and amazing entertainment.”


Research Stats
• 31.6 Million Brits are superstitious
• 1 in 10 of the UK population would not go on a rollercoaster on Friday the 13th
• A third of people (32%) change their behaviour on Friday the 13th for fear of bad luck
• Most popular superstitious beliefs:
- Breaking a mirror is a bad omen (61%)
- Walking under a ladder is bad luck (59%)
- Touching wood makes something come true (45%)
• 16-34 year olds are the most superstitious age group with 73% considering themselves to be superstitious compared to 58% of 45-54 year olds.
• 64% of people believe in superstitions
• Glasgow and Norwich are the most superstitious cities in the UK, Manchester and Sheffield are the least
• Women (74%) are more superstitious than men (50%)
• 49% of people do not know where their superstitions originate from

//ENDS//

For more information please contact the Alton Towers Resort PR team on 0207 693 6999 or email altontowers@frankpr.it
The MERLIN ENTERTAINMENTS GROUP is the leading name in location based, family entertainment, which has seen the most successful and dynamic growth of any company in the sector over the last five years. Europe’s number one, and the world’s second largest visitor attraction operator, Merlin has 62 attractions and 6 hotels in 12 countries, across 3 continents. The company aims to deliver memorable and rewarding experiences to its 38.5 million visitors worldwide, through its iconic global and local brands, and the commitment and passion of its managers and more than 14,000 employees. Merlin Entertainments operates the following attractions – SEA LIFE – the world’s No 1 aquarium brand, Madame Tussauds, LEGOLAND, The Merlin Entertainments London Eye, Dungeons, Gardaland, LEGOLAND Discovery Centres, Alton Towers Resort, Warwick Castle, THORPE PARK, Chessington World of Adventures, Heide Park, Underwater Adventures, and Earth Explorer.
Notes to editors:
The survey was carried out online by Tickbox.net/Opinion Matters between 15th-19th July and used a nationally representative sample of 1,111 UK adults aged 16+.
* Statistic derived from Office for National Statistics data. UK adult population equals (49,433,600). 64% of UK adults are superstitious. 64% of 49,433,600 equals 31,637,504 UK adults.
http://www.statistics.gov.uk/cci/nugget.asp?id=6
**Based on Ng, T, Chong, T & Du, X. (2010). The Value of Superstitions. Journal of Economic Psychology, 31, 293-309.

NEWS FROM EMMI UK

Emmi FanMan Rescues Underground Commuters

- Fan-tastic Superhero cools hundreds on the sweltering Tube -

Following on from the government’s recent announcement that the budget to cool Tube carriages on the London Underground has been slashed by £10m, Emmi, the Swiss Dairy Group, have decided to take matters in to their own hands.

Commuters are set to receive some welcome relief from the excruciating heat of the London underground from an unexpected hero. The Emmi FanMan, a six-foot fan-wielding super-hero, uses state of the art technology to blast those around him with a refreshing jet of cool air and is preparing to use his powers for the good of London’s commuters.

The FanMan, who gets his name from his eye-catching super hero outfit and his cooling powers, will be riding the tube and visiting offices in London over the next couple of days. Fans of the Emmi FanMan can follow his movements at emmifanman.com and even request his presence on your tube line or in your office via his Twitter @EmmiUKLtd and Facebook Page facebook.com/EmmiUKLtd.

Emmi FanMan gave this statement:

“I’m just someone who wanted to make a difference. In a world where heat exhaustion, dehydration and profuse sweating are rife I knew I couldn’t just standby and watch any longer. Commuting is an exhausting business but coupled with the crippling heat of a packed tube carriage it becomes unbearable. I’m there for people in their time of need.”

Julie Plant, Managing Director of Emmi, said:

“With this summer expected to be one of the hottest since records began and no sign of plans to install air conditioning units, we felt it was time someone took a stand. Our job is to provide a refreshing lift for people and when we met FanMan we realised what good he could do and began planning who we could help with his powers.”

In previous years, tests in some carriages have shown that during the summer temperatures have exceeded 35 °C – which would make the network officially unfit for transporting cattle. Conventional air-conditioning units have been ruled out on many of the deeper train lines for the time being, so until then there is FanMan.

FanMan’s helpers will also be handing out ice cold Emmi Caffe Latte at several station entrances across the capital. Emmi Caffe Latte is a cool and refreshing iced coffee drink that is the ultimate cold on-the-go refreshment. It comes in a convenient re-sealable cup and can be enjoyed any time of day as a light refreshing drink.

- END -

High-res images can be downloaded from here: http://www.box.net/shared/b2kyeh26kr (5MB only)

For more information, interviews, high-res images please contact the Emmi Fan Man’s publicity agents: FanMantotherescue@frankpr.it


0207 693 7490
0207 693 6999

Notes to Editors:
About Emmi
Lucerne-based dairy group Emmi is the leading Swiss company for cheese and fresh products. Innovations, gains in market share and acquisitions have contributed to several years of sustained growth both in Switzerland and in international markets. In 2009, Emmi posted operating income (sales) of around CHF 2.620 billion and employed a total of 3,500 people (full-time equivalents) in Switzerland, Europe and North America.

NEWS FROM DISNEY XD

TINCHY STRYDER JOINS DISNEY XD’s AIM HIGH

From 21st July 2010
Exclusively on Disney XD and www.disneyxd.co.uk/aimhigh

Rap star vocalist Tinchy Stryder joins an all star line-up for Disney XD’s Aim High, a brand new initiative designed to inspire a generation of kids to get the most out of life, try new things and be the best they can be. Disney XD’s Aim High will offer fans the chance to win a ‘once in a lifetime’ experience with a talented and dedicated professional including; top England striker Darren Bent, T20 World Cup winner and Ashes hero Stuart Broad, chart-topping rap vocalist Tinchy Stryder, and award winning Disney animator Jeff ‘Swampy’ Marsh.

Each month, Disney XD’s Aim High will give kids across the country the chance to win a series of mentorships to learn how to realise their true potential. Seeking inspiration from world class footballers, experts in sports photography, top musicians, music journalists, world class cricketers and leading coaches, Disney XD’s Aim High gives kids everywhere the chance to do what they love and love what they do. Whatever the route, the important thing is to aim high.

Chart topping Tinchy Stryder will be among those making time to inspire the music stars of the future. This comes hot on the heels of Tinchy’s recent business collaboration with his own childhood hero, Jay Z, which aims to find new talent in the UK. Tinchy said: “I'm really looking forward to working with Disney on their Aim High mentorship programme. I hope that sharing my experiences in the music industry with those kids involved, will help them in some way get ahead in this business."

Kicking off Disney XD’s Aim High last month was Darren Bent and with 30 goals scored this season, Darren’s star is firmly in the ascendant. Ensuring the line up of talent for Disney XD’s Aim High showcases the very best of sporting talent the UK has to offer England hero Stuart Broad will be among those making time to inspire the cricket stars of the future.

Music and sport isn’t the only area of interest for Disney XD kids. With a string of award-winning global hit comedies under his belt, including The Simpsons, Jeff ‘Swampy’ Marsh is one of the best animators in the business and is the co-creator and co-exec producer of Disney XD’s number one hit series, Phineas and Ferb.

From a kick-about with Darren at Sunderland AFC, perfecting football skills and gaining top tips for success, to learning how to score a six and bowl a spinner with Stuart to recording vocals and learning about the music industry with Tinchy or flying out with the whole family to The Walt Disney Animation Studios in California to spend the day producing a Phineas and Ferb Show alongside Swampy – the adventure of a lifetime awaits.

Make sure you are part of Disney XD’s Aim High this summer by visiting www.disneyxd.co.uk/aimhigh from the 1st June 2010 and apply for your dream mentorship. Look out for more on Aim High on Disney XD as exclusive footage, featuring England footballer Darren Bent will air on the Disney XD channel from 1st June 2010.
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For further information, please contact:

Frank PR on 0207 693 6955 or email aimhigh@frankpr.it

Notes to Editors

Mentors:
Darren Bent
Top English striker Darren Bent currently plays for Sunderland AFC and has and scored over 20 goals this season. He began his career at Ipswich Town in 2001 where he made 141 appearances and scored 55 goals. He then joined Charlton Athletic where he has their top goal scorer for two consecutive seasons before moving onto this current club Sunderland. Darren made his international debut for England against Uruguay in 2006 and has made five appearances since.

Stuart Broad
English cricketer Stuart Broad is one of England’s young rising stars representing his country in Test and One Day International cricket. A vital member of the victorious 2009 England Ashes squad Broad was the leading wicket taker with 18 wickets and subsequently won Man of the Match in the fifth Test at the Oval. Broad also plays for Nottinghamshire County Cricket Club.

Jeff Marsh
With a string of award winning global hit comedies under his belt, including The Simpsons, Jeff Marsh, is one of the best in the business. As well as creating and co-exec producing Disney XD’s number one hit series, Phineas and Ferb, he also writes songs heard in the series and voices the character of Major Monogram. Over the past 20 years, Marsh has worked for many of the top names in animation, including Hanna Barbera, Klasky Csupo and Nickelodeon. He worked as a storyboard artist and designer for the Emmy Award-winning series, "King of the Hill," and for four seasons as a writer and director on "Rocko's Modern Life," gaining the show an Environmental Media Award.

About Disney XD
Launched in the UK in August 2009, Disney XD is the country’s first boy-focused, girl-inclusive channel for kids aged 6-14 years. Disney XD includes a compelling mix of live-action and animated programming, hyper-targeting boys and their quest for discovery, accomplishment, sports, adventure, music and humour. Next X is a brand new local production for Disney XD. Disney XD branded content spans television, online and VOD platforms. The programming line-up includes series, movies and short-form content.

About The Walt Disney Company in Europe Middle East and Africa:
About The Walt Disney Company EMEA:
The Walt Disney Company (TWDC) is a leading diversified international family entertainment and media enterprise with five business segments: media networks, parks and resorts, studio entertainment, consumer products and its interactive media group.

TWDC has had a presence in Europe Middle East and Africa (EMEA) for more than 70 years, with operations in twenty three countries with more than 5,500 employees. As a major film distributor in the region, TWDC has seen recent success with films such as Disney/Pixar’s ‘Up’ and the blockbuster 3D hit ‘Alice In Wonderland’. As one of Europe’s foremost suppliers of TV content, TWDC distributes Disney-branded and non-branded television programming and channels including ESPN channels and hit series such as ‘Lost’ and ‘Desperate Housewives’ which ranks in the top 10 US series on air in France, Germany, Italy and the UK with young adults. Disney Channel first launched in the region in 1995 and its growth has continued through 2009 when Disney Channel launched in an additional fifteen territories across EMEA, making it available in over 58 million homes. Together with Disney XD, the new boy-focused girl-inclusive channel which launched in thirteen territories across EMEA in 2009, there are 53 branded Disney channels in EMEA in 20 languages covering 109 countries and more than 70 million homes. Disneyland Paris has grown since its opening in 1992 and its two parks are now Europe’s number one tourist destination.

NEWS FROM ZAVVI.COM

The World Cup Comedown
Psychologists Braced For Nationwide ‘Post Tournament Depression’

Recent research from zavvi.com has shown that during the 2010 World Cup South Africa, the average British male thought about football 43 times a day, watched nearly 30 hours of the sport on TV and spent over £400 on World Cup merchandise and entertainment, causing psychologists to warn that up to 40% the UK’s football fanatics are at risk of developing PTD (Post Tournament Depression). This is underlined by additional findings from the football fan survey in which:

• 62% admitted that every social conversation they engaged in revolved around football
• 36% lied to a partner or boss regarding their whereabouts to watch matches in the pub
• 21% missed or turned up late for important appointments due to watching games on TV
• 15% abstained from sex or cancelled a date to avoid not missing a key match
• 6% experienced relationship breakdowns during the tournament

After studying the behaviour of football fans and the survey findings, renowned Psychologist Dr. Tomas Chamorro-Premuzic has categorised the World Cup as a genuine addiction for many men and predicts a widespread emergence of men suffering from P.T.D. – a new psychological state associated with the ‘come down’ experience which follows the adrenaline-fuelled month of World Cup action.

Dr. Tomas Chamorro-Premuzic said: “We saw early signs of this with in patients when England were first knocked out of the World Cup, but expect it to worsen now that the tournament has ended. One of the biggest issues is that many people won’t recognise the Symptoms of PTD, which can range from boredom to clinical depression, all dependent on the severity of one’s addiction”.

It has been estimated that up to four million football fans in the UK may experience some level of P.T.D. in the weeks following the World Cup final. To help combat this, Dr. Chamorro-Premuzic has produced a free downloadable guide to P.T.D. which is hosted on the zavvi.com website. The guide identifies the symptoms of the P.T.D. and suggests a variety of ways to self-treat it. Visit www.zavvi.com/ptd

NEWS FROM THE BODY SHOP

Save Our Pits!
Odour-conscious Brits unveiled by The Body Shop® ‘Perspiration Nation’ report

Almost half (46%) of Brits consider sweaty or smelly armpits to be the ultimate body crime, according to research released today by The Body Shop®. The hygiene no-no topped the list of bad body etiquette ahead of yellow teeth (11%), greasy hair (9%) and even smelly feet (4%), in the national study of underarms.

The ‘Perspiration Nation’ report, commissioned by The Body Shop to mark the launch of its’ new aluminium salt-free deodorant collection DeoDry, also revealed that 43% of Brits admit to being most concerned about body odour whilst at work. After exercise, sex was found to be the biggest sweat-inducer at 60%, followed by conducting a presentation (54%), being late for work (42%) and confrontational situations (38%). The report also revealed we should expect to get sweatier as the summer hots up, with 15th July predicted to be the sweatiest day of the year.

Almost three quarters (72%) of bold Brits admit they would prefer to be told if they had body odour and it seems they’re more than happy to name and shame their European counterparts. The French were billed as the ‘wiffiest’ in Europe with 30% of us considering them to be the smelliest European nation in the survey, followed by the German’s in second place (23%) and the Greek’s who secured third place at 14%.

As a nation, we take a regimented approach to our deodorant application with 65% citing it the most important part of the morning routine and over half (54%) claiming that they would never forget to apply deodorant. The study times with the release of the new DeoDry collection from The Body Shop, a range of deodorants with all the benefits of an anti-perspirant, yet without the inclusion of pore-clogging ingredients generally used to stop you perspiring.

Melanie Taylor, Marketing Director of The Body Shop says, “As the summer gets into full swing, this invariably means tighter clothes, sweatier commutes and more armpits on display across the country. Our report shows just how odour-conscious we are as a nation, especially in comparison to our European counterparts, yet there still seems to be low awareness around the benefits of using a natural deodorant. We’ve worked hard to develop a deodorant range that is aluminium salt free, as well as delivering on protection and dryness, so Brits can feel confident when it comes to the sweatiest day of the year on 15th July!”

The Body Shop® DeoDry range features natural volcanic mineral in an ultra-fine powder with efficient water absorption capacity, free from aluminium salts.
DeoDry is available in three fragrances (Cool and Zesty, Chilled and Breezy and Fresh and Floral) and all are available in both stick and roll-on, with the roll-on available as a refill, helping to reduce waste and packaging.
Available at £4.00 RRP (£3.00 for a roll-on refill), log on to www.thebodyshop.com for further information.

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For further information on the report or case studies please contact
Frank PR on Tel: 020 7693 6999 or email bodyshop@frankpr.it

Notes to Editor
THE PERSPIRATION NATION STUDY
Survey conducted on 2,000 UK residents by 72 Point, June 2010.

NEWS FROM BLACKBERRY

IBIZA ROCKS LAUNCHES APP FOR BLACKBERRY SMARTPHONES
OFFERING INSIDERS GUIDE TO THE BALEARIC ISLE
Clubbers and island hoppers to get the inside track on Ibiza’s Summer season direct to the beach on their BlackBerry

Ibiza Rocks is proud to announce the launch of its exclusive app for BlackBerry® smartphones, which provides the ultimate guide to getting the most out of your holiday on the white isle with listings, gig reviews, interviews with Ibiza Rocks talent and the latest news on Ibiza trends throughout the season.

Offering the best way to stay up to date while on the move, the app will unlock all of Ibiza’s best kept secrets exclusively for BlackBerry users. The full Ibiza Rocks line up is just a click away, and the Ibiza Rocks team of intrepid island reporters will be updating the app each and every week with exclusive interviews with some of the bands performing at Ibiza Rocks, along with reviews of all the gigs.

Allowing BlackBerry users to be the first to hear about all the latest Ibiza happenings, there will be weekly island news and recommendations from celebs, DJs and island promoters.

There is also a handy guide to all Ibiza’s must-visit destinations - from choosing the best beach for a spot of sun-worshipping, to planning the restaurants, bars and clubs to hit on a night out, the app brings together years of insider knowledge from the Ibiza Rocks team.

Users will also be able to create their own Ibiza Rocks guide via the ‘Your Ibiza Rocks’ feature, which allows you to upload your own place recommendations and photo galleries. And to make sure everyone at home knows just how much fun you’re having, this feature can be linked up to your Twitter page so that all your friends can follow your Ibiza adventures.

Shane Murray of Ibiza Rocks says: “For the last five years we’ve been redefining Ibiza for a new generation, and a big part of that is looking at innovative ways to expand the Ibiza Rocks experience for our audience. Developing a BlackBerry app ticks all the boxes – it allows people to tap into Ibiza Rocks whenever and wherever they are, and gives us a new outlet for all the fantastic content we’re developing this season.”

Ibiza Rocks takes place every Tuesday until 14th September; highlights include Dizzee Rascal, Florence and the Machine, Maximo Park, Ian Brown and Calvin Harris, with The Prodigy and DJ Rob da Bank playing the Ibiza Rocks 5th Birthday Party in July.

The official Ibiza Rocks BlackBerry application is available to download from BlackBerry app world or www.ibizarocks.com

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For further information please contact:

Frank PR on blackberry@frankpr.it or 020 7693 6999

The BlackBerry and RIM families of related marks, images and symbols are the exclusive properties and trademarks of Research In Motion Limited. All other brands, product names, company names, trademarks and service marks are the properties of their respective owners.

NEWS FROM PREMIER INN

Premier Inn bans vuvuzelas to maintain Good Night Guarantee

With the sound of vuvuzelas creating as much hype as the World Cup itself, £29-a-night Premier Inn has taken the move to ban the horns to ensure guests get a good night’s sleep throughout the tournament.

Vuvuzelas, the traditional South African horn commonly blown by fans at football matches, are being criticised by players, commentators and TV networks for creating an unbearable noise. The UK’s biggest budget hotel chain, Premier Inn, is welcoming football fans to their hotels to enjoy England’s next match against Algeria on Friday at 8.30pm, but will be banning all vuvuzelas to limit the disruption caused to other guests.

Spokesperson Steve Conway says, “We appreciate the tradition of the vuvuzela, but our Good Night Guarantee promises all guests will have a comfortable stay. By banning vuvuzela's from our hotels, we hope that all our guests will be able to enjoy their stay in peace.”

The Good Night Guarantee from Premier Inn promises guests a good night’s sleep in quality rooms with comfortable surroundings and friendly service - if not completely satisfied, Premier Inn will refund the guest the cost of their room.

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For further information, please contact Frank PR on
0207 693 6999 or email premierinn@frankpr.it

Notes to editors:

Award-winning Premier Inn is the UK’s biggest hotel brand with over 580 budget hotels and more than 40,000 rooms across the UK and Ireland. Premier Inn bedrooms feature en-suite bathroom, TV with Freeview, and WiFi internet access. Premier Inn offers customers a money-back ‘Good Night Guarantee’ of a good quality room, comfortable surroundings and friendly service, which is unique amongst Britain’s leading hotel chains.

All Premier Inns feature a bar and restaurant; situated inside the hotel or adjacent, offering a wide range of food choices.

In 2008 Premier Inn launched in Dubai and is now open in Bangalore, India. Premier Inn is set to be the largest provider of budget hotels in London by 2012.

Premier Inn is currently offering rooms for just £29 (restrictions apply). Visit www.premierinn.com for full terms and conditions.
Premier Inn supports WaterAid, the international charity whose mission is to overcome poverty by enabling the world's poorest people to gain access to safe water, sanitation and hygiene education. Premier Inn, as part of Whitbread Hotels and Restaurants, aims to raise £1 million for WaterAid over the next two years. Details can be found at www.wateraid.org/whitbread.

NEWS FROM BOUNTY CELEBRITY DAD OF THE YEAR

PETE’S NEXT CHAPTER
Peter Andre crowned winner of Bounty Celebrity Dad of the Year 2010


LONDON (June 17, 2010) Celebrity sensation Peter Andre has been awarded the coveted award of Celebrity Dad of the Year by Bounty Parenting Club.

Taking time out from his hectic schedule, the 37 year old single dad of two accepted the publicly voted award on Thursday morning. Pete was overwhelmed, “This feels so good. It’s been a turnaround year for me and the kids and it’s an honour to be the subject of the public’s support and best wishes. This means a huge amount to me as being a dad is my most important role.”

A year after his high-profile divorce from Katie Price, the loveable single dad has clearly won a place in the nation’s hearts. Having taken a very different tack to his ex-wife, Pete has focussed on bringing up his own children and playing a vital role in the life of his stepson Harvey, without exposing them to the media’s eye, making him a clear favourite with the public.

With over 35,000 votes cast, the top spot was the most hotly contested to date. Pete battled off stiff competition from fellow single dad and TV presenter, Jeff Brazier, pop star, Gary Barlow and chef, Jamie Oliver, and proved that good wins out in the end by trumping love rats, Mark Owen and Vernon Kay, to the title. And in a turn in the polls, Gordon Brown has beaten David Cameron in the voting.

Faye Mingo, Parenting Spokesperson for Bounty.com said, “Bounty is thrilled Peter has been awarded the title. Our mums tell us that he’s an inspiration for all single dads going through a tough divorce and that they respect the fact that he makes time and puts in untold effort to be able to enjoy the family life he values so much. As his career goes from strength to strength and we wish him all the best in the future.”

The top ten celebrity dads are as follows:
1. Peter Andre
2. Jeff Brazier
3. Gary Barlow
4. Jamie Oliver
5. Gordon Brown
6. Ben Shephard
7. David Cameron
8. Ronan Keating
9. Wayne Rooney
10. Steven Gerrard
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For further information on the award or images please contact the team on 020 7693 6999 or email: celebritydad2010@frankpr.it

Editors notes
• Bounty (www.bounty.com) is the UK’s favourite parenting club, providing information, support and products for young families throughout the four key-life stages: pre-birth, birth, toddlers and pre-school.
• With 2.5 million members and over 50,000 new members joining every month, Bounty has approximately 96% market coverage of the estimated 800,000 annual births in the UK.
• www.bounty.com is the UK’s favourite parenting website and the largest online meeting point for mums in the UK with over 12 million impressions each month, 750,000 opted-in members and a further 28,000 new members joining each month